Today's online consumer is impulsive, has a low attention span and many choices. With this shift in consumer behavior, marketers have to constantly raise the bar to get their attention.
Building on our introductory session conducted in NY in May, Part 2 of this series (Supercharge Your E-commerce Conversions) will challenge the status quo, and share insights about how data-driven marketing makes it possible to drastically reduce the time from ideas to execution. Marketers can now save time on tedious tasks and use their time to creatively engage the consumer.
Our keynote speaker, Ben Neblock, former Senior Manager of Digital Innovation and Strategy at Macy's will kick off the session by sharing practical insights about breaking out from traditional ways of working to adopt the new strategies.
(Hint: there is more to it than user segmentation and triggered campaigns)
KEYNOTE - Adoption of new technologies in large retail - barriers and opportunities
(Ben Neblock, former Senior Manager of Digital Innovation and Strategy at Macy’s)
The missing element in today's campaigns
(Vyoma Mehra, E-commerce Growth Consultant, YFret)
AI is here to simplify the life of a marketer
(Renee Payton, US Business Development Head, YFret)
Real life case studies
(Tina Mani, CEO, YFret)
6:00 - 6:30PM: Networking, beer and light refreshments
6:30 - 8:00PM: Workshop and Q & A
8:00 - 8:30PM: Networking
- Retail brands with an online presence /e-commerce companies
- Marketing agencies working on designing e-commerce websites, or running their marketing
- AI/marketing technology enthusiasts
WeWork 300 Park
ADDRESS: 300 Park Avenue, New York, NY 10022
DATE: June 15, 2017
TIME: 6:00 PM - 8:30 PM
Please check in at the security desk on floor one in the lobby. We will also have a YFret representative in the lobby and they will direct you up to the 12th floor